Social Media as another channel for Customer Engagement

Mere physical interactions with the customers are a bygone trend. Now to have a more satisfied customer base, one needs to be connected to them through the virtual world too. Social media platform is serving this need. Customers tend to drive the company today along with its brand image. Social media sites like Facebook, Twitter, LinkedIn, etc. helps generate customer interest in the business and also converting them into sales. There are ‘n’ numbers of engagement platforms available today which imply towards an Omni channel communication to be a necessarily integrated into every strategy for customer access. Social media marketing helps one to know about the issues their customers are facing and help them solve the same without any delay.

Customers following on social media sites are engaged and updated about the business advancements. Social selling not only helps in gaining customers but also helps in connecting to their relevant interests. Engaging the prospects and customers through discussions, chats, etc. makes them feel special and understand how important they are to the organization. Every social platform has its own physical environment i.e. LinkedIn provides us with a professional landscape while Facebook tends to act as a living room where one can catch up with friends.

One needs to understand the various mods through which social media selling can be beneficial for their business. The basics can be to have the company profile and product profile updated as new advancements are made in the various business dimensions. 
This will not only attract the right customers but also save time of prospects that are looking out for various options. CX i.e. Customer engagement platforms like C-Zentrix help in providing different platforms like live chat, social media marketing, etc. well integrated with the system. to help one reach out to their customers irrespective of their geographies.

 C-Zentrix has its reach in the Indian market with its focus on the emerging market overseas. Features like web chat, email ticketing, etc. acts like a direct connection as well as a user friendly interface primed for engagement on the virtual front. C-Zentrix provides its services both on cloud as well as In-premise. Cloud solution helps customers make their contact centers within a few hours thereby, being a promising solution.

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