
Saket
believes that customer experience will see a sea change with
advancement of four key technologies that is mobile technology (which
includes app world), social media, speech technology (speech
recognition,word spotting, speech biometrics) and video in times to
come. Virtualization as the base of hardware optimisation will play a
significant role in bringing down the hardware cost and providing enough
processing power for big customer service platforms to be hosted at
fraction of costs with much higher efficiency in quick time.Saket comes
with a 13 years of rich experience in the software product development
background with more than 10 years in the contact center industry. As
one of the pioneers (
cofounder at C-Zentrix) of the single box contact
center solution, innovation has been a hallmark of his journey. After
spending significant years in development, customer service and sales
and marketing his understanding of the market, the product and the
customer requirement is as good as it gets. His engineering background
with international business degree holds him in great stead for guiding
C-Zentrix as the CEO into the new era with C-Zentrix Enterprise Cluster
and C-Zentrix Cloud solution.
“There is no better place than India to provide Contact Center solutions over the Cloud”.
Q: How has the Cloud proved to be a game changer for ICT and non-IT organizations?
A: The
Cloud brings the best technology, at least in terms of cost, taking
away the need to set up IT infrastructure on a company’s premises. It
helps all small and medium sized organizations to use the best of
technology infrastructure for their IT and business needs. The
Cloud-based subscription model helps them to take the risk of adopting a
solution without too much upfront investment and without having to set
up tech infrastructure.
All
the IT services which are not core to the business of the company can
be put on the Cloud, eliminating the need for manpower and reducing time
and costs. The Cloud has brought the cutting-edge technologies to the
smallest of IT and non-IT organizations across the world.
Q: What are the key trends shaping the Cloud market, and how big do you expect the business to be over the next three years?
A: Private
and Public Cloud are the key trends shaping
Cloud deliveries. Private
Cloud has the capability to bring even big enterprises on the platform
as it provides the same level of integrity of the system and data
security as a premise-based solution. At the same it, it also enables an
enterprise to drastically cut costs.
Q: Why is Contact Center for the Cloud important for the Indian market?
A: The
Indian market is the fastest growing segment for small- and
medium-sized companies, who are looking to use the best of
contact center technologies for their customer service, lead generation,
collections, etc. There is no better place than India to provide Contact
Center solutions over the Cloud. Even big enterprises who are planning
to go to the Tier 2 and Tier 3 cities of India need a
Cloud solution on
top of their premise solution to extend their services to these cities
and townships.